The Pink Collection

The Pink Collection

I designed the first Elephant cup in March 2020. At this time the tense political  situation in the US and the galloping climate crisis were accompanied by the Corona pandemic. I felt an urgent need to express something uncomplicated and simple. I put my focus on something as basic as throwing a fun cup for my breakfast table. It's naive and retro and it made me happy and safe. The great response I have received on these pink goodies indicate that I am not alone in needing a measure of humor in everyday life.


Bonbonniere & Elephant cup are the first two in a growing collection of products for my own brand, ingrid unsöld.


The jars and cups are all individual in size and shape but are part of the same family.

PHOTO Ida Borg